BU 341 Customer Relationship and Channel Management
BU 341 Customer Relationship and Channel Management 3
An examination of buyer-seller relations and the methods for distribution of products and services with the objective of developing high customer satisfaction and long-term customer relationships. Areas of focus will include the sales and sales support functions, and development of effective distribution channels. Prerequisites: BU 218. Must have departmental math requirement of MA 108, MA 150, MA 158 or MA 171 with a C or better. Periodic Offering.